Courts / Dublin / Report
Keane takes legal action against Paddy Power over "Braveheart" billboard
Summary
Roy Keane has brought a legal action in the Commercial Court against Paddy Power Plc, claiming that the bookmaker breached his constitutional rights by using his image on a billboard that mocked the film 'Braveheart' without his consent. The billboard, displayed on a 40‑ft truck around Dublin before the Euro 2016 qualifier against Scotland, featured Keane as William Wallace and included a line from the film. Keane alleges the advert was deliberately designed to associate him with Paddy Power's marketing campaign, misrepresenting a commercial connection and using crude language towards Scots. He seeks damages, aggravated exemplary damages, injunctions to prevent further use of his image and to destroy any infringing materials, and orders to stop the bookmaker from presenting itself as endorsed by him. The case was admitted to the Commercial Court and is scheduled to return in November.".
Who, what, where, when and why
What: Report matter: Keane takes legal action against Paddy Power over "Braveheart" billboard. Procedural stage: hearing_or_decision
When:
- June 13th Other
- 2015-07-20 Publication
Case subjects
Applicant
Places mentioned
- High Court
Topics
Related court reports
- Man charged with having 56k child abuse images and videos remanded on bail
- Ex-Dáil hopeful's allegations against former employer 'complete fantasy', WRC told
- Mater must pay €10k to worker who said he was wrongly accused of abusing patient
- 'I think we know I won't be getting bail' - Daniel Kinahan charged with directing criminal organisation
- Letting agent who claimed alleged domestic violence victim abandoned tenancy by fleeing to refuge must pay €14.7k
- 77-year-old with 470 convictions told Luas staff to 'f**k off'
Help us improve this report
Your request is saved for the newsroom's next review. It does not immediately change the published report.
Prefer email? Send a correction request.